PTM Healthcare Lists

The PTM Advantage
	Accuracy guaranteed or postage rebated for undeliverables
	Research staff dedicated to keeping lists accurate and current

The PTM Data
	Identify, segment, and allocate resources to the highest potential customers when
		Preparing strategic and tactical marketing plans
		Planning and deploying sales forces
	Accurately target direct marketing campaigns
		Direct mail
		Fax broadcasts
		CHE Recruiting
		Telemarketing
		Field visits
		Market Research

In Depth Profiling
	Compiled from multiple proprietary and secondary sources
	Complete selection of healthcare professions and institutions
	Multiple demographic breakdowns
	Profile Rx® prescribing data
	Lifestyle data
	Focused on MAP
	Accurately target direct marketing campaigns

PTM Data Services
	Custom list and profile development
	Multiple list conversion, matching, and compilation
	Segmentation and selection
	Merge / purge / data cleansing