| Ratecard & Distribution Schedule | Readership Study

PharmaDirect^TM is a low cost option to inform pharmacists about changes to product availability, formulary status or other clinical information. Product messages are displayed under requested StatMail^® headers (ie. Formulary Update, InfoRx, Product Information, etc.).

To maximize readership, PharmaDirect also includes a very popular classified section for the pharmacists. The package is delivered by name using their preferred method (mail, fax, or e-mail). PharmaDirect is delivered every second Wednesday and is also available on-line.

Program Features
	Biweekly pharmacy announcements
	Distributed by pharmacists preferred method (i.e. mail, fax or e-mail)
	Available on-line, complete with search engine (ipharmadirect.com)

Program Benefits
	Affordable biweekly news release
	Proven readership scores (greater than 90%)
	Banner ads available for additional product promotion
	Also included is the popular classified ads - Pharmacist to Pharmacist Exchange®

Applications
	New product announcements
	Formulary updates
	Stock status
	Format changes
	Product discontinuations
	Pricing changes